Onboarding

• What are we solving -> data

• How do we test -> A/B testing

• 4 areas we targeted

  • Onboarding flow

    • credit card has the highest drop off rate

    • lack of education telling people how to use WHOOP (wear 24/7) leading to drop off rate

    • Personalization (Day 0 tasklist)

    • Calibration (the current first week experience is confusing… people never know when the app is calibrated)